The system enables the display of locally relevant ads to internet users, enhancing their browsing experience. The application of the system can result in higher clickthroughs, conversion and advertising pricing rates. All involved parties benefit:

• For web publishers, it enhances the relevance and quality of ads and increases advertising income. It enables larger sites to utilize unsold inventory and smaller sites to sell ad space.
• For advertisers, it serves to reinforce the essentially "local" nature of the Web and enables them to achieve precision targeting and outstanding ROI.
• For ISPs, it gives them a new lucrative source of income.
• For users, it matches customer-defined content married to local, relevant advertising, and, inevitably, faster download as ads would be loaded from a local cache.

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