The system enables the display of locally targeted content to internet users,
increasing its relevancy, and enhancing the users browsing experience. But the
other involved parties are also expected to benefit:
For web publishers, the system enhances the relevance and quality of
content and increases opportunities for targeted advertising. It enables larger
sites to target their content more effectively and efficiently, and smaller
sites to focus only on their specific audience.
For content providers, it serves to reinforce the essentially "local"
nature of the Web and enables them to achieve precision targeting and
outstanding customer segmentation.
For ISPs, it gives a new opportunity to generate income through the
provision of locally targeted ads to accompany online content.
For more information, please don't hesitate to contact
us.